From the Human League to Def Leppard, Arctic Monkeys to Bring Me the Horizon, Sheffield has produced some of the biggest and best acts in British music over the last few decades. This trend shows no sign of stopping any time soon thanks to rising indie-pop outfit The Seamonsters. After releasing a string of strong singles and establishing an eye-catching visual aesthetic, the band has today dropped their latest offering, How to be Famous . Building from an effects-smothered guitar riff, through a subdued pre-chorus, and then letting loose on the punchy, infectious main hook , this is undoubtedly The Seamonsters' most confident and effective track to date. The quintet have cited early Blondie and Aztec Camera as key influences here, yet the inspiration taken from New Wave never causes How to be Famous to come of as trite or stale. Rather, The Seamonsters have again displayed their ability to echo the past whilst forging a sound that feels completely unique and refresh...